Same-Day Label Delivery and Half the Production Time: How Pidgeon Advertising Upgraded Their Label Workflow
Pidgeon Advertising uses the Epson ColorWorks CW-C4000 to produce colourfast, durable labels faster — cutting label production time by more than half and making same-day delivery possible for urgent clients.
Faster label production for urgent food and medical industry clients
Pidgeon Advertising has been operating in Namibia since 2006, offering signage, printing, corporate clothing, and gifts. Label production is an important part of their service offering, especially for food and medical industry clients where accuracy, durability, and fast turnaround are essential.
About Pidgeon Advertising
Pidgeon Advertising has been operating in Namibia since 2006, offering a full range of signage, printing, corporate clothing, and gifts.
Among their services, label production plays a significant role — particularly for food and medical industry clients, where accuracy, durability, and fast turnaround are non-negotiable.
With clients in the medical sector, where labels are always urgent, Coleen’s team needed a solution that could keep pace with demand without compromising on quality or reliability.
Hand-cut paper labels slowed production down
Pidgeon Advertising handled two types of label jobs: vinyl labels, which their machine could die-cut automatically, and paper labels, which had to be cut by hand. The manual cutting process was slow, disruptive, and pulled staff away from other jobs.
Supplier stock shortages caused delivery delays
Their paper label supplier regularly ran out of stock, causing delivery delays that could stretch to a week. For hospital clients whose label orders are always urgent, that delay simply was not acceptable.
Paper labels were time-consuming and frustrating
“The paper labels were cut by hand. This was very time-consuming and frustrating — some clients were
running out of labels and then we'd have to do them on short delivery times. Our supplier for the paper
labels often also ran out of stock, and this caused a delay in our delivery date.”
— Coleen, Owner
Epson ColorWorks CW-C4000: reliable, colourfast, and ready when needed
Pidgeon Advertising selected the Epson ColorWorks CW-C4000 after seeing how labels from other suppliers were failing in the field — ink smudging, colours fading, and labels that were not fit for purpose in medical or food environments.
The CW-C4000’s pigment ink system and wide material compatibility gave them confidence that the output would meet their clients’ standards while improving speed and reliability.
Colourfast labels for food and medical industry use
“The fact that we can supply labels for the food and medical industry is very important. We saw in the
past many labels that were not colourfast and the ink was smudged on some labels from other companies.”
— Coleen, Owner
More than half the time saved — and hospital orders delivered the same day
The results were immediate and measurable. Label production time was cut by more than half, and the team no longer needs to plan hand-cutting sessions in advance or hold large stocks of pre-cut labels.
For urgent hospital clients, same-day label delivery is now a reality rather than an aspiration. Pidgeon Advertising can print what is needed, when it is needed, without depending on external paper label stock.
What changed after switching to Epson ColorWorks
Same-day service and strong support
“The service and help are very good. Quotations were received the same day. If we need labels urgently,
they were always willing to help. Documents are done fast for exporting. I can recommend this company to
everyone who struggles with labels.”
— Coleen, Owner, Pidgeon Advertising
Full-service signage, printing, corporate clothing, and gifts
Pidgeon Advertising is based in Namibia and has been operating since 2006. The business provides signage, printing, corporate clothing, gifts, and label production services.
For more information, contact Coleen at pidgeonadv@gmail.com or call +264 81 377 0004.
Want to Speed Up Your Label Workflow?
Speak to Intellistor about Epson ColorWorks on-demand colour label printers and practical ways to reduce production time, improve label durability, and deliver urgent jobs faster.
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