– Volume : +/- 20 000- 500 000 labels Monthly.
– Ink Type : Ink Cartridges (dye/pigment) – (CMYK).
– Print Speed : Fast.
– Max Print Width : max.325mm wide.
Afinia X350
The X350 offers a practical solution for high-volume digital roll to roll printing needs. It combines speed, versatility, low ink costs, and a compact design to fit into any production environment efficiently. With a capability of up to 45 meters per minute and a media handling breadth of 350mm for both roll diameter and width, it’s equipped to manage various printing tasks with ease. The X350 is designed for straightforward integration into production lines, requiring less than 1 sqm of space.
Afinia X350 - Incredible On-Demand Colour Label Printer
Afinia X350 On-Demand Colour Label Printer
The Afinia X350 On‑Demand Colour Label Printer is a high‑performance industrial roll‑to‑roll digital press designed for professional label and flexible packaging production. It delivers fast, full‑colour CMYK prints with durable pigment inks, combining exceptional image quality and robust media handling in a compact footprint. Equipped with a user‑friendly 21″ touchscreen and integrated RIP software, the X350 supports continuous, die‑cut (gap), and black mark media up to 350 mm wide, making it ideal for high‑volume on‑demand label printing workflows in manufacturing, food & beverage, chemical, and packaging environments. Its efficient design offers low ink costs, reliable operation, and seamless integration into production lines.
Feed Format
The Afinia X350 uses a continuous roll‑to‑roll feed system, meaning media is loaded and printed from a roll rather than sheets. This roll feed supports smooth, high‑speed production workflows ideal for labels, flexible packaging, and longer runs without manual intervention. Registration sensing is handled via gap (die‑cut), black mark, or continuous media detection for reliable print positioning
Media Size
The printer handles media widths from 50 mm to 350 mm and can accommodate roll diameters of up to 350 mm, making it suitable for small labels up to wider packaging panels in a single print run.
Media Weight
Supports media thicknesses from 0.05 mm to 0.35 mm, allowing printing on thin paper labels, synthetic films, and flexible packaging materials without hardware changes.
Media Properties
Compatible with paper and synthetic media, including die-cut (gap), black mark, and continuous rolls. Pigment inks adhere reliably to coated and uncoated stocks, producing durable labels resistant to water, UV, and abrasion.
For more information visit : https://www.ruxolabels.co.za/labels/
Print Colours
Prints in full-colour CMYK (Cyan, Magenta, Yellow, Black) with aqueous pigment inks. Produces high-resolution output (up to 1600×1600 dpi) with vibrant, durable colours for professional labels and packaging.
Download Brochure/Specification Sheet
Afinia X350 On-Demand Colour Label Printer
Why We Trust This Printer
The Afinia X350 is a true roll-to-roll digital production press, and we position it accordingly. We’ve seen it used successfully by both brand owners producing their own labels in-house and by print service providers running jobs for multiple customers.
It fills the gap between desktop label printers and full industrial presses, offering flexibility without unnecessary complexity.
Real-World Performance
In real-world use, the X350 performs well for short to medium runs with frequent job changes. It allows businesses to move away from minimum order quantities and long lead times, while still producing professional, consistent output.
We’ve seen it used for product labels, wraps, sleeves, and speciality packaging applications where agility matters. The roll-to-roll format makes it easy to integrate into finishing workflows.
Built for South African Conditions
The X350 is well suited to typical South African production environments. It performs reliably in light industrial settings, packaging rooms, and workshops.
With the right materials, it produces consistent results without needing climate-controlled environments.
The Support Makes a Difference
When you move into roll-to-roll production, workflow matters. We’ve found the X350 easy to integrate into existing setups, particularly when paired with digital finishing systems.
Who Benefits Most?
We typically recommend the X350 to businesses that:
• Produce labels or packaging in-house
• Run short to medium production runs
• Need fast turnaround times
• Serve multiple clients or SKUs
• Want roll-to-roll efficiency without full industrial complexity
Our Honest Assessment
The X350 is not designed for ultra-high-volume industrial production. However, for agile businesses that value flexibility, speed, and control, it becomes a powerful production tool.
Introducing the X350 Digital Roll to Roll Press
The X350 offers a practical solution for high-volume digital roll to roll printing needs. It combines speed, versatility, low ink costs, and a compact design to fit into any production environment efficiently. With a capability of up to 45 meters per minute and a media handling breadth of 350mm for both roll diameter and width, it’s equipped to manage various printing tasks with ease. The X350 is designed for straightforward integration into production lines, requiring less than 1 sqm of space.
Ideal for printing on a range of materials, including die-cut and continuous labels, as well as flexible packaging, the X350 aims to support a variety of product applications without compromising on print quality or operational efficiency.
Discover how the X350 can fit into your workflow and help meet your printing demands in the details below.
Versatile Capabilities
The X350 Digital Roll to Roll Press offers versatile and efficient solutions for your printing needs, perfect for handling a variety of projects such as continuous labels, die-cut labels, and flexible packaging materials. Designed to enhance your printing capabilities, the X350 enables you to confidently embrace new and diverse projects with ease.
Durable and Food-Safe Inks
At the heart of the X350’s performance are its durable pigment inks. These inks are not only BS 5609 certified, indicating they meet stringent standards for maritime shipment label durability, but they are also resistant to water, UV, and other elements, ensuring your prints last longer. Moreover, they are safer for indirect food contact (having passed migration tests) and are more environmentally friendly than traditional solvent-based inks. This makes the X350 an ideal choice for food packaging and businesses aiming for eco-conscious practices.
High-Volume Capability
The X350 boasts large ink tanks, each capable of holding 2L of CMYK ink. Its ability to accommodate a 350mm max media width and a 350mm max outside diameter endows the X350 with the capacity for larger runs, significantly boosting productivity.
Energy and Space Efficient
This press’s energy-efficient design sets a new standard, maintaining high performance while significantly reducing energy consumption compared to competitor machines. Additionally, its compact and straightforward design occupies only about 0.7 square meters of space, making it an excellent choice for operations where floor space is at a premium.
Supreme Print Quality
A standout feature of the X350 is its 2x nozzle redundancy. This advanced technology minimizes lines and aids in producing smooth colors and gradations, ensuring reliability and reducing maintenance needs.

Touchscreen and RIP
The printer’s user-friendly interface features a 21-inch touchscreen, packed with advanced options and remote connectivity for convenient management of printing jobs from anywhere. Combined with powerful cloud-based RIP software, the X350 simplifies your printing process, providing precise control and variable data capabilities for a streamlined workflow and greater flexibility.
Finishing Options
Most Flexible: DLF-350L Dual Digital Finisher
A digital label finisher gives you the ability to cut any shape label from a simple PDF file. Dual plotter cutters work simultaneously to cut label outlines at over twice the speed of previous models. This option is ideal for those who need to create a large variety of sizes and shapes.
Fastest: DC350 Semi-Rotary Die Cutter
Die cutting uses flexible steel plates that are pressed into label material to cut shapes. Dies can be removed and changed to create different label sizes and shapes. This option is best for those who have up to around 10 known sizes and shapes.
Most Capable: DC350 Laser Finishing System
Laser finishing combines the flexibility of digital finishing with the speed of die cutting to cut labels with a laser at high speeds and with incredible accuracy. This option is more expensive, but best for those who need to be able to cut any size and shape and produce finished rolls quickly.

Optional Inline Slitter Attachment
Slit multiple-up labels down to narrow, separated rolls with the X350 inline slitter attachment. This add-on unit bolts onto the output rewind to make slitting pre-die cut labels easy and efficient.
Ready to Elevate Your Printing Operations?
Discover the full potential of the X350 and how it can revolutionize your printing workflow. Contact us for pricing details and request a free printed sample to firsthand experience the unparalleled quality and capabilities of the X350. Whether you’re in the business of producing high-volume labels, flexible packaging, or any project requiring supreme print quality and efficiency, the X350 is designed to meet your needs.